Prior to becoming the Marketing Director at Makaveli Branded Clothing (the official Tupac clothing line), Rick Edwards put in a lot of time and effort, building upon his previous experiences while always keeping his eyes open for new opportunities. ALMG and Rick recently got together, and we asked Rick for his opinions on what it takes to build an effective marketing plan, as well as about what has changed the most since he started his career in 1996.
targeted … effective … efficient …
ALMG is a full-service marketing, promotions, and management company that builds brands and builds relationships with consumers. We’re a small company that thinks big and acts quickly.
It is our belief that no two clients or campaigns are alike, so we give each project the respect and attention that it deserves. Our knowledgeable staff brings years of marketing and management experience to the table, and we always attempt to capitalize upon any opportunities that will help our clients achieve their goals. We’re proud to say that we built our company by making promises and keeping them.
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Marketing Minute with ALMG … featuring Makaveli Branded’s Rick Edwards
The Celebrity DJ Manager
RICH KLEIMAN was sitting in a private room at the Spotted Pig, the West Village restaurant, his BlackBerry buzzing with the regularity of a heartbeat.
Staring at his gadget’s screen, Mr. Kleiman rattled off a list of requests that had been sent in the past 10 minutes, all from people interested in booking a D.J. from the stable he manages:
“Rich, can we get Jus Ske to D.J. Pharrell’s performance at Super Bowl this weekend?”
“Rich, can we get Mark for Jay-Z and LeBron’s dinner on the 17th?”
iPod as the new CD - iPayola to follow
iPod as the new CD - iPayola to follow
From Wired News
The iPod could become the new CD, especially if Apple starts offering cheap shuffle iPods pre-loaded with hot new albums or artists’ catalogs. Imagine a whole range of inexpensive, special-edition iPods branded with popular bands containing a new album, or their whole catalogs.