RICH KLEIMAN was sitting in a private room at the Spotted Pig, the West Village restaurant, his BlackBerry buzzing with the regularity of a heartbeat.
Staring at his gadget’s screen, Mr. Kleiman rattled off a list of requests that had been sent in the past 10 minutes, all from people interested in booking a D.J. from the stable he manages:
“Rich, can we get Jus Ske to D.J. Pharrell’s performance at Super Bowl this weekend?”
“Rich, can we get Mark for Jay-Z and LeBron’s dinner on the 17th?”
iPod as the new CD - iPayola to follow
From Wired News
The iPod could become the new CD, especially if Apple starts offering cheap shuffle iPods pre-loaded with hot new albums or artists’ catalogs. Imagine a whole range of inexpensive, special-edition iPods branded with popular bands containing a new album, or their whole catalogs.
Prior to becoming the Marketing Director at Makaveli Branded Clothing (the official Tupac clothing line), Rick Edwards put in a lot of time and effort, building upon his previous experiences while always keeping his eyes open for new opportunities. ALMG and Rick recently got together, and we asked Rick for his opinions on what it takes to build an effective marketing plan, as well as about what has changed the most since he started his career in 1996.
January 17th, 2007 - New York, NY
When it comes to marketing and advertising, Vibe Magazine’s Will Perkins knows what it takes to stand out and create an effective campaign. ALMG sat down with Will to ask for his thoughts and opinions on some current promotions, and to find out what he did to land his gig at the magazine that Quincy Jones once claimed to be “the voice and soul of urban music and culture.”
December 21st, 2006 - Jersey City, NJ
ALMG recently caught up with SOHH.com’s co-founder, Steven Samuel. With almost 4 million visitors each month, SOHH (support online hip-hop) is the web’s largest and longest running urban/hip-hop community. We asked the man who created what Rolling Stone referred to as “the best overall hip hop site” for his thoughts and opinions on marketing in general, as well as a few questions about his career path. His answers were honest and insightful.
NEW YORK: Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.
But recently they have discovered that down on the ground, new technology has given low-cost, face-to-face marketing campaigns something of a cutting edge as consumers spread their messages on the Internet.
The popular hip hop website SOHH.com recently ran a feature on ALMG. Check out the full article below.