- Record Promotions
- Video Promotions
- Radio Promotions
- College Marketing
- Management
- Guerilla Marketing
- Field Marketing / Street Teams
- Online Marketing & Promotions
- Retail Marketing & Promotions
Record Promotions
ALMG is well known and respected for providing exceptional record promotion services (see testimonials). Through the years, we’ve developed solid working relationships with commercial and satellite radio DJs at stations across the nation. In addition, we also work closely with mix tape, club, and college radio DJs. From servicing and promoting records to DJs and Program Directors, to gathering useful feedback and coordinating on-air interviews, ALMG will ensure that your music receives the attention that it deserves.
ALMG provides a wide range of radio and record promotion services including:
- Consulting & Record Selection
- Contests & On-Air Promotions
- Radio Event Sponsorship
- On-Air Interviews
- Commercial Mixshow
- College Radio
- Satellite Radio
- Syndicated Radio
- MP3 email blasts to DJs and tastemakers worldwide
- Online Seeding (Blogs, MP3 websites, Media Outlets, Message Boards)
- Record Pools
Major Label Clients:
- Def Jam
- Warner Bros.
- Atlantic
- Interscope
- Universal
- Sony BMG
- J Records
- Jive
- Geffen
- Virgin
- Capitol Records
- Universal Republic
Independent Label Clients:
- TVT
- Full Surface
- Koch
- Babygrande
- ABB Records
- Nature Sounds
- Disturbing Tha Peace
- Young Mogul Ent./ ColliPark
- Duck Down
Artists:
- Fat Joe
- MIMS
- Shop Boyz
- LL Cool J
- Rick Ross
- Redman
- Young Berg
- Ray J
- Nelly Furtado
- V.I.C.
- Soulja Boy
- Omarion
- Bow Wow
- Talib Kweli
- Clipse
- Lil’ Kim
- Alicia Keys
- Swizz Beatz
- Flo-Rida
- Mr. Vegas
- Hi-Tek
- DJ Khaled
- De La Soul
- Styles P
Radio Promotions
ALMG has a strong understanding of radio programming and how to target and reach listeners with influential messaging. In addition to our record promotion services, ALMG also plans and executes effective radio promotion campaigns for our clients.
Our radio promotions include, but are not limited to the following:
- Targeted Media Buys
- Commercial Production
- Coordination of On-Air Contests
- Radio Station Event Sponsorships
- Consulting Services
Management
ALMG provides management services in the following areas:
- Music Producer Management / Consulting
- Tour Management / Coordination
- DJ Booking Services
- Endorsement Deals / Artist Sponsorships
Field Marketing / Street Teams
Developing and managing effective field marketing campaigns is one way that we help our clients reach their target market and distinguish themselves from competitors. Field marketing is a highly targeted and efficient way of delivering marketing messages to the public. ALMG has experience managing field marketing campaigns of all sizes and in all major markets throughout the United States.
Our teams can reach your ideal consumers where they live, work and play in a way that they will easily relate to. Whether your target is at a concert, sporting event, college campus, or simply walking down the street, our highly trained team members are always ready to deliver the right message, at the right time. Our field reps utilize their unparalleled knowledge of their areas and their great relationships with key contacts including retailers, venues, and tastemakers to ensure that our campaign goals are met.
ALMG can manage all aspects of your field marketing campaign from the initial planning phase including the development/production of promotional materials, to the logistical side including shipping & distribution, as well as provide you with detailed reports containing valuable feedback / campaign results.
- Product / Service Demonstrations
- College Marketing
- Event Marketing (Concerts, Sporting Events)
- Sample Distribution
- Wrapped Vehicles
- Consumer Feedback
- Independent Retail & Lifestyle
- Development / Production of Promotional Items
Retail Marketing & Promotions
Retail marketing is an important aspect of any consumer focused marketing plan. Effectively targeting and reaching consumers with informative and influential messages while they are shopping will raise awareness of your product or service and drive sales. Successful retail marketing starts by clearly defining your target audience and understanding what goes through their mind when they decide to make a purchase. ALMG is no stranger to planning and executing successful retail marketing campaigns, and we can plan and manage all of your retail initiatives at big-box franchise locations, independent retailers, as well as at national lifestyle outlets. From in-store signage and music/video placement, gift with purchase programs, as well as store manager incentive programs, we can provide you with a customized menu of effective and efficient services that will help you achieve your unique campaign goals.
- Nationwide & Regional Promotions
- In-Store Signage and POP
- In-Store Music & Video Placement
- Gift With Purchase Programs
- In-Store Contests
- Manager Incentive Programs
- Retail Consulting
- Franchise & Independent Retailers
Video Promotions
ALMG’s video promotion department has experienced success by helping our clients gain exposure by coordinating airplay and appearances on nationwide television programs on MTV, VH1, as well as on several important independent music video channels throughout the United States.
In addition, we can help maximize exposure for your product, service, or music video by coordinating in-store placement for your video or trailer in several thousand lifestyle and retail locations including electronics and music stores, as well as in movie theaters and clothing stores.
College Marketing
If you want to reach young consumers with a significant disposable income, college marketing program is an effective way to brand your company and promote your services or products. Our representatives have an in-depth knowledge of how students think and what kind of promotions and events they are most receptive to.
- Product Demonstrations
- College Radio
- Sample Distribution
Guerilla Marketing
Our guerilla marketing services can be utilized to engage the public with unique, customized promotions that are designed to make a positive impression and give your product or service “top of mind” awareness among your target market. We develop unique and innovative concepts to promote your product, service, or brand at key events, locations, and in ways that will generate a lot of impressions. Guerilla marketing is a way to achieve traditional marketing goals with non-traditional tactics.
From wild postings and snipes, mobile video projectors, and publicity stunts, to making use of street teams and conducting field marketing campaigns, our guerilla marketing services cover a lot of ground. ALMG can develop and execute almost any kind of non-traditional marketing initiative you can think up.
Online Marketing & Promotions
ALMG offers a number of online marketing services. Our online offerings include online retail promotions (key placement on retail websites, special offers, gift-with purchase programs), MP3 blasts, targeted online event promotion, online press and interview coordination, as well as the development and production of viral campaigns. Our online marketing services can be fully customized to meet your needs and appropriately represent your brand.
- Targeted Email Blasts
- Media Buys (Banner Placement, etc.)
- Viral Campaign Development
- Online Press
- Online Retail Marketing
- Online Contests
Additional Services & Information
Please contact us if you are interested in hiring us or learning more about any of the above services. To see a list of clients and to read what some of them have said about ALMG and our capabilities, please visit this page.