Category Archives: Audio Priorities

Nas – Ultra Black (Clean//Dirty)




August 14, 2020—After exciting fans everywhere by teasing new music
earlier this week, rap legend Nas – who’s career spans over three decades
as one of the undisputed greatest MC’s of all time – has announced his
highly-anticipated forthcoming album King’s Disease—out August 21 st via
Mass Appeal! Today, Nas dropped his explosive new single “Ultra Black”
alongside the first batch of his exclusive King’s Disease merch. King’s
Disease marks Nas’ first new album in 2 years. The album is entirely
produced by Hit-Boy (JAY-Z, Beyoncé, Travis Scott) and Hit-Boy and
Gabriel “G Code” Zardes serve as the albums co-executive producers.

Produced by Hit-Boy, “Ultra Black” is an anthemic, uplifting reminder of
the unignorable contributions made by the Black community. A testament
of the times, “Ultra Black” is a statement to being unapologetically Pro-
Black, and thus pro-humanity. While the color black often connotes feelings
of darkness, Nas reimagines the term to represent its richness, complexity,
and profound beauty. An electrifying phrase honoring the Black community
as the life force of culture, the term extends beyond race, class, or creed. It
is symbolic of the fortitude, power, legacy, and interconnectedness of all
people worldwide. Just as black absorbs all light, “Ultra Black” represents
the unification of all people, spotlighting Black joy and the promising future

About Nas
Nas (Nasir Jones) first reached an international audience when his track
“Halftime” was tapped by producer MC Serch as the opening cut on 1992’s
Zebrahead movie soundtrack. Signed to Columbia Records, the first full-
length album by poet and rhyme-master Nas arrived in 1994, Illmatic. The
RIAA platinum hip-hop landmark featured “It Ain’t Hard To Tell,” “The
World Is Yours,” and “One.” 1996 brought the breakthrough double-
platinum It Was Written (#1 R&B for 7 weeks, #1 pop for 4 weeks), with his
first major crossover singles “Sweet Dreams” and “If I Ruled the World
(Imagine That).” Success continued with the double-platinum I Am in 1999
(again #1 pop and #1 R&B), with the chart singles “Nas Is Like,” “Hate Me
Now” (featuring Puff Daddy), and “You Won’t See Me Tonight” (featuring
Subsequent albums by Nas included: the RIAA platinum Nastradamus
(1999, #2 R&B, #7 pop, with “Nastradamus” and “You Owe Me,” featuring
Ginuwine); the platinum Stillmatic (2001, #1 R&B, #5 pop, with “Got Ur Self
A…,” “ “One Mic,” and “Rule”); the platinum God’s Son (2002, #1 R&B, with
huge R&B/pop crossover hits “Made You Look” and “I Can”); and the
platinum double-CD Street’s Disciple (2004, #2 R&B, #5 pop, with
“Bridging the Gap” and “Just a Moment”). And his 2012 album, Life Is Good
earned him 4 Grammy nominations including Rap Album of the Year and is
certified RIAA gold.
Over the years, Nas has also been the featured guest on a number of
crossover hits by other artists, among them: Allure (“Head Over Heels,”
1997); Missy Elliott (the #1 “Hot Boyz,” 1999); fellow Queensbridge rapper
Mobb Deep (“It’s Mine,” 1999); Jagged Edge (“I Got It 2,” 2002); J-Lo (“I’m
Gonna Be Alright,” 2002); Kanye West (“Classic (Better Than I’ve Ever
Been),” 2006); DJ Khaled (“Nas Album Done,” 2016); Swizz Beats (“Echo,”
2018); Jhene Aiko (“10K Hours,” 2020) and others.
In addition to his successful career in music, Nas has pursued a career in
motion pictures that began with his co-starring role (alongside DMX) in
1998’s cult classic crime drama Belly, a film by director Hype Williams (with
whom Nas has done several music videos). Most recently, he was the
executive producer of the 2016 Netflix series The Get Down.
Nas is also the co-founder of Mass Appeal Records.

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